What’s New on Shopify – July 2025 Updates You Shouldn’t Miss
If you run a store on Shopify, you know how fast things move. This month, Shopify rolled out a bunch of exciting updates — some small, some game-changing — all designed to make life easier for merchants and give customers a smoother shopping experience.
From issuing store credits on returns to AI-generated images and better discount stacking, here’s a quick (and friendly) rundown of what’s new in July 2025.
🛍️ Refunds Just Got Smarter: Store Credit Now an Option
Returns happen. But now, instead of sending money back, you can offer refunds as store credit — directly through Shopify. This is huge if you’re looking to retain revenue while still offering a great customer experience. No more juggling manual credit codes or clunky workarounds.
Why this matters: You keep the sale, your customer keeps shopping — everyone wins.
🎨 Generate Images with AI Right from the File Picker
Need a product image, promo banner, or social post visual but don’t have a designer handy? Shopify’s built-in AI image generator is now available right inside the file picker. Just type what you want — the AI handles the rest.
For busy store owners: This is like having a creative assistant on-call 24/7.
✅ Marketing Consent in Shopify Forms — Now Under Your Control
Collecting emails or running a giveaway? Shopify Forms now gives you full control over how and when marketing consent is captured. This update helps you stay compliant with privacy laws (like GDPR), without overcomplicating your workflows.
Pro tip: Use this to build cleaner, higher-quality email lists.
⚙️ Shopify Flow Now on the 2025-01 API
For those using Shopify Flow to automate tasks, great news: It’s been upgraded to the latest API. That means faster automations, better stability, and more capabilities behind the scenes.
Think: Automated VIP tagging, stock alerts, post-purchase flows — now even smoother.